What is Domain Authority: Whether you are an experienced blogger or completely new to the world of SEO , you must have heard about Domain Authority (DA) at some point. The DA metric has a long history in the SEO industry, and many SEO strategists use it to understand and measure the ranking potential of websites.
Any website that has good Domain Authority has very high ranking power, but any website which has low DA faces more difficulty in ranking. But this does not happen again and again because DA and Page Authority are not ranking factors of Google. It is not created by Google.
But what exactly is Domain Authority and how important is it for SEO? Domain Authority is not just for SEO experts, and anyone who wants to achieve a high ranking in blogger search engine results pages can benefit from learning more about this Site Authority metric.
In this article we will tell you what is domain authority? What are its benefits? How to Increase Blog‘s Domain Authority and why DA is important for SEO.
So without wasting much time, let’s go straight to our article and try to know in detail what is Domain Authority, how to increase it and what are its benefits?
What is Domain Authority
Domain Authority (DA) refers to the number of relevant backlinks to your website and links to your website from other popular websites. Relevance of those backlinks also contributes to your score.
Moz created the Domain Authority metric to help websites figure out where their website can rank on search engine results pages (SERPs). Domain Authority uses about 40+ factors to find out. It can track the ranking power of any website over time.
As I have already mentioned, Google does not use Domain Authority as a ranking factor to decide how to rank websites. So this is not a Google metric that will improve your website’s ranking in search engine results pages.
However, Domain Authority is a good indicator that helps you assess the performance of your website in relation to competitors. Nowadays, this metric is used not only by Moz but various SEO tools like SEMrush have created their own authority metric.
This is an algorithm that decides the Domain Authority score using data like Backlinks, Referring Domains and Organic Traffic etc. Let me tell you once again that Domain Authority is not an official ranking factor of Google. Yes, this is a very useful metric to know the health of your website in relation to your competitors.
How to check Domain Authority?
You can use MOZ to do your Domain Authority. Here you can check Domain Authority for free. To check the domain authority here, you will have to enter the root URL of your domain name (eg- a2zhindime.com), after this the DA web page of your website will start appearing in front of you.
Here you can see the Linking Domains of your website, the number of unique links on a page, and the total number of Keywords on which this website is built. can see.
Apart from this, there are many tools with the help of which you can check the domain authority of your website. Like :- Linkgraph.io, Ahrefs , SEMrush etc. Till now you have known what is Domain Authority? How to check it? Now you will know further how to gain Domain Authority.
How to increase Domain Authority?
Because DA is primarily calculated through backlinks, Off-Site Strategies like Link Building or Off Page SEO are the best way to improve your score. But this is not as easy as it sounds, because you have no control over whether another website chooses to link to your website.
Additionally, some link-building strategies are considered “black hat,” which means that your website may be penalized by Google if it pays for backlinks or engages in spammy links.
But there are many ways to increase the Domain Authority of your website in the right way, below are some of my favorite link-building strategies, if you follow them in your website, then the DA of your website will easily increase.
1. Writing High Quality Content
The first and most important thing is to write high-quality content for your website. You will get a lot of this. If your content is good and helpful for the users, then Google itself gives a high rank to your article. Google supports that content which can help the users in their searched query.
Apart from this, if the quality of your content is good, then the chances increase that other websites can use the link of your article in their website. ( Think Google EAT ) which will give you a backlink. Which helps a lot in increasing the DA of your website.
2. Create Backlink
By now you must have understood that Link Profile plays the most important role in increasing Domain Authority. The backlink of your website is from a higher authority. That much your DA score increases. Be sure to follow some important tips while creating backlinks. These are as follows.
- Whichever website you create a backlink from, its DA should be good.
- Never create backlinks from spam websites.
- Create backlinks from any website related to your niche .
- The most important and important thing is that you should always pay attention to the quality of backlinks and not the quantity of backlinks.
3. Do Internal Linking
When you write articles for your website, you link them to other articles on your website. This process is called Internal Linking .
Internal Link passes Link Juice . Due to which they are very important from SEO point of view. By using internal links well, users stay on your website for a long time. Due to which the bounce rate of your website increases. And the possibility of Domain Authority of your website increases.
4. Write guest post
The easiest way to get high quality backlink is to write guest post. In this you can write guest post of any website whose Domain Authority is very good. You can enter your website or any post in Guest Post. After this you get the backlink of that website.
Dofollow backlinks pass Link Juice, which plays an important role in increasing the DA score of your website.
5. Fix Broken Link
If you want to increase your website DA, then the first thing you have to do is fix the broken link of your website. For this you can use SEO like Ahrefs. Broken links have a bad effect on the DA of your website.
6. Website Speed
In today’s time, website speed has become an important ranking factor to bring any webpage to the top of the search engine result page. Because in today’s time no user waits for your website to load. Due to which search engines do not give much importance to slow speed websites. Which has a bad effect on the website ranking and domain authority of your website. Therefore keep the speed of your website fast.
7. Update old posts
You have to work on your website regularly. Apart from this, you should also keep updating the old posts continuously. Due to which search engine crawlers keep visiting your website regularly. This improves both the Domain Authority and ranking of your website.
What is a good Domain Authority score?
For Domain Authority score, points from 1 to 100 are used. Of these, the score for Domain Authority can be called good or bad. It is impossible to get 100 points in Domain Authority. Only the largest, most popular websites do this.
That’s why MOZ emphasizes that this metric is comparative. Websites with low DA scores can also often rank higher in search engine results.
Suppose the DA of your website is 25. It may be low compared to millions of other websites, but if that score is higher than your competitors, you can potentially overtake them for important keywords in your niche.
Conclusion
In today’s article, we have provided you complete information about the topic What is Domain Authority, How to build Domain Authority. So that you do not have to waste your time on the internet to get information on this.
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